EU labelling duty for AI-generated content takes effect
EU rules obliging professional developers and business users to label AI-generated content took effect on Sunday. Companies now face open questions about how to apply them.
Symbolic imageThe EU's labelling duty for AI-generated content has applied since Sunday, and the companies covered are still unclear how to apply it. Brussels' enforcement team is meanwhile weighing whether ChatGPT and Roblox fall under its strictest platform tier.
The European Union applies graduated obligations to online platforms, with the heaviest duties reserved for the largest services. Bloomberg reports that the European Commission intends to pull the chatbot ChatGPT and the gaming platform Roblox into that strictest category, extending rules written for social networks and marketplaces to AI and gaming services. Pressure is also coming from national governments: France's high commissioner for children, Sarah El Haïry, has referred the AI model repository Hugging Face to the Commission. Her referral follows findings by the NGO AI Forensics that seven of the nine image-editing models most prominently featured on Hugging Face let users strip clothes off people with simple prompts. Together the two moves test how far the bloc's platform rulebook reaches into AI tools and who is accountable for what those tools produce.
EU rules obliging professional developers and business users to label AI-generated content took effect on Sunday. Companies now face open questions about how to apply them.
From Sunday, AI-generated content must be labelled in the European Union, a step the Financial Times called AI's "cookie banner" moment. FAZ argued the law is a rubber paragraph because its exemptions go far too far.
Under new EU rules, companies must ensure people know when they are dealing with artificially generated images, audio and text designed to look real, and the bloc rolled out a team on Friday to rein in AI firms over deepfakes, illicit images and hacking. Google the same day rolled back a Google Earth feature that let users generate AI visualisations on top of satellite imagery, after a backlash from researchers.
The European Commission will subject ChatGPT and Roblox to its toughest obligations for online platforms, Bloomberg reported. France's high commissioner for children, Sarah El Haïry, referred Hugging Face to the Commission after the NGO AI Forensics found that seven of the nine image-editing models most prominently featured on the platform allow users to undress people with simple prompts.