Tesla sales reach record levels
Tesla reports record sales, seen as a sign that the backlash against Elon Musk is easing. The company is stabilising after months of political controversy surrounding its chief.
According to Daily Sabah, Tesla has posted a new sales record, which is being read as an indication that the peak of the public backlash against Elon Musk may have passed. In the preceding months, political statements and appearances by the Tesla chief had triggered boycott calls and reputational damage that weighed on sales figures. The new record now suggests that demand and brand strength are more robust than critics expected. Supporters see in it the strength of the product and its technological leadership, while sceptics point instead to price cuts, new models and one-off effects as the drivers. The evidence is thin and rests on a single report, so the durability of the trend remains open. The development is relevant for the entire electric-vehicle industry, because Tesla continues to be seen as a barometer of market sentiment.