Symbolic imageOpenAI cuts GPT prices by up to 80% as Chinese labs release new models
OpenAI slashed developer prices for its GPT-5.6 line by up to 80 per cent on Thursday, as Chinese rivals DeepSeek and MiniMax pushed out new models. The Wall Street Journal reports OpenAI passed one billion users after the cuts.
What happened
- OpenAI CEO Sam Altman announced the cuts on X: GPT-5.6 Luna now costs $0.20 per million input and $1.20 per million output tokens.
- Mid-tier GPT-5.6 Terra fell 20 per cent to $2 and $12 per million tokens; flagship Sol got a "fast mode" up to 2.5 times faster.
- MiniMax released its H3 video model on Friday, 31 July via API and its Hailuo platform, with full weights promised "in the coming days".
- H3's licence permits free non-commercial use and commercial use by organisations under $20 million annual revenue, with attribution.
- Research firm Artificial Analysis rates H3 first in video editing but behind Google's Gemini Omni Flash in text-to-video.
The view from outside
Nikkei Asia in Japan frames DeepSeek's V4 beta itself as what is heating up the price war, while the US business press leads with OpenAI's user milestone rather than the Chinese launches.
What could happen next
- Bloomberg and Nikkei report only that DeepSeek opened a public beta API for V4; pricing and capability details are not published.
- MiniMax has named no date for the H3 weights beyond "coming days".
- Whether cheaper GPT-5.6 tiers hold developers against open-weight Chinese models is untested.
- ByteDance is rolling out Seedance 2.5, setting up the next comparison in video generation.
How the camps see it
China: State-affiliated Global Times presents the DeepSeek and MiniMax releases as "a period of concentrated breakthroughs" for Chinese AI firms.
United States: US outlets foreground OpenAI's own numbers, its price cuts and a reported one billion users, rather than pressure from Chinese labs.
Also involved